More interested in the processes used to create the identity of the pack relating to Sam Robinson Photography. Like the simplicity of the branding and how the laser cutting adds a new dimension and texture to the normally flat business cards. the simplistic typeface helps balance out the detail happening with the cut out logo.
"Identity work for London and New York based photographer Sam Robinson created around a logotype that is used to play with light and shadow and as a window to highlight imagery.
The promotional postcard pack was lasercut allowing a different card selection to be tailored to each prospective client.
Typeface used: Georgia"
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