This is some really beautiful wok, creating and pushing the branding of park house. I really love the processes used and ow they push the brand in such an engaging way, this is something i am defiantly interested in trying to achieve. it just takes the bass format of a publication and completely changes it.
"Park House Box & Brochures
This box was designed by NB Studio to house the brochures for the Park House development in Mayfair. The books as well as the outer case featured artwork based on the lobby of the building and this carried throughout the project. Produced from compound mdf board veneered in a custom stained oak, the outer case was laser etched before being ink infilled to darken the lines. The inner map was produced using the same processes with the addition of specialist screen printing inks to adhere to the varnishes.
Recesses were cut to hold booklets on two levels, whilst three sets of hidden magnets were fitted to align on the leading edge of the lid and the frame. Progress Packaging provided a custom steel clip lined with vinyl to match the fluro green screen print on the map, this was laser etched by NB Studio for each individual recipient. The production process and the branding treatments were tested over several prototypes before a final specification was agreed and we think that the final result is one of the best looking jobs we have produced. As ever on these projects, it is the combination of the designers pushing the limits in production and ourselves responding to get the desired effect."
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