I really love the chain 'crazy bear hotels', because of their outlandish interior design and the fun and atmosphere you can see that they have created. I also quite like their logo. They have inspired me to relate and revolve my project around a similar styling hotel, or if i could brand anything i would love to brand a hotel like this. I think their on screen design doesn't have a lot to be desired, its cramped, the condensed type makes it illegible and it is hard to navigate. So now i know what i don't want to do. But the general concept and theme of the hotels, is something i really like.
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